Project Overview
24 E-Bike is a mobility concept designed around a simple idea: getting around the city shouldn't feel like a chore. Rather than chasing speed or performance numbers, the bike is built for a slower, more relaxed rhythm of urban life — mobility for chill.

The Challenge
Most e-bikes on the market are designed to impress with power and specs, often ending up looking aggressive or overly technical. Our client wanted something different — a bike that feels calm, approachable, and just as comfortable parked outside a café as it is riding through the city.

The Approach
We designed a clean, minimal frame with soft, rounded proportions that feel more like a lifestyle object than a piece of machinery. Every component, from the handlebar to the battery housing, was shaped to remove visual clutter and keep the focus on ease and comfort. The result is a silhouette that feels light, friendly, and distinctly non-technical — inviting people to slow down rather than rush.

The Outcome
24 E-Bike reframes urban mobility as something relaxed rather than rushed — a bike designed not to get you there faster, but to make getting there more enjoyable.